Charter & Fractional
Hybrids fill fractional-charter gap
At first glance, the fractional industry, like the alien menace in a sci-fi thriller, appears to be morphing into a menagerie of hybrids.

At first glance, the fractional industry, like the alien menace in a sci-fi thriller, appears to be morphing into a menagerie of hybrids. But in reality these hybrids are essentially sales and marketing programs of existing operations, both fractional and charter.

Of the many hybrids populating The Wall Street Journal with ads (a clear clue to their target audience), only one–Marquis Jet–has an exclusive contract to market flights for a fractional provider, which is NetJets. Some, including Bombardier Skyjet and Sentient, are essentially specialized brokers of charter flights. They may bristle at this description, but all flights operated under their banners are flown Part 135, as are Marquis Jet flights.