Euro programs shape-shift to meet real-time market needs
What is fractional ownership in Europe? Judging by the way the concept has morphed since it started to appear in the continent during the second half of th
What is fractional ownership in Europe? Judging by the way the concept has morphed since it started to appear in the continent during the second half of the 1990s, the answer might well be “whatever sir or madam would like it to be today.”
Fractional giant NetJets was first to establish a European bridgehead back in mid-1996, and seven years later has now signed up more than 200 customers. Many companies have followed in its footsteps over the years, but hardly any have ended up playing NetJets directly at its own game. Instead, mainly small and independent competitors have largely sought to offer myriad options for shared use of business aircraft, most of which can be characterized as block charter.
More In Charter & Fractional
