Bombardier renames its latest, now known as Challenger 300 | Aviation International News

Bombardier renames its latest, now known as Challenger 300

Among all the factors that influence a buyer’s decision to purchase one business jet over another, brand loyalty is well recognized as one of the strongest

By AIN Staff • AIN Staff

June 30, 2008

Among all the factors that influence a buyer’s decision to purchase one business jet over another, brand loyalty is well recognized as one of the strongest. Citation owners, looking to replace or add another steed to their stables, usually buy another Citation. Falcon owners, for the most part, buy another Falcon. And Gulfstream owners generally buy Gulfstreams.

So here at the NBAA Convention today (11 a.m., Room 311E), Bombardier Aerospace Business Aircraft , in a move to strengthen its brand, will announce that henceforth its soon-to-be-certified, super-midsize Continental business jet will be known as the Challenger 300. The airplane itself, on static display at Orlando Executive Airport No. 23, arrived on Sunday afternoon.

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