Europe meets the HondaJet | Aviation International News

Europe meets the HondaJet

At its first official presence here at EBACE yesterday, Honda Aircraft (Booth No.

By Chad Trautvetter • Online Editor

May 20, 2008

At its first official presence here at EBACE yesterday, Honda Aircraft (Booth No. 7547) announced three European HondaJet dealers that will provide sales and service to customers in the region. It also revealed Formula 1 driver Jenson Button as the European launch customer for the compact twinjet. Company president Michimasa Fujino said Europe is one of the fastest-growing markets for light jets, “and the HondaJet is the right product at the right time” in this region.

“We have a great number of European customers who have contacted us over the past two years about owning a HondaJet,” he said, prompting the company to establish a network of three standalone dealers to cover the Northern Europe/UK, Central Europe and Southern Europe sales territories. The HondaJet price in Europe will remain the same as in the U.S.–$3.9 million. This is an increase from the previous $3.65 million price tag.

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