What’s really in a name? Brand loyalty, that's what
Among all the factors that influence a buyer’s decision to purchase one business jet over another, brand loyalty is well recognized as one of the strongest

Among all the factors that influence a buyer’s decision to purchase one business jet over another, brand loyalty is well recognized as one of the strongest. Citation owners, looking to replace or add another steed to their stables, usually buy another Citation. Falcon owners, for the most part, buy another Falcon. And Gulfstream owners generally buy Gulfstreams.

Bombardier Business Aircraft, in a move to strengthen its brand, announced last month that henceforth its soon-to-be-certified, super-midsize Continental business jet will be known as the Challenger 300.