Although it’s unlikely to become the Wal-Mart of general aviation, the newly created Mooney Aerospace Group (MAG) has announced a price rollback. Roy Norris, who on January 8 became chairman, CEO and president of Long Beach, Calif.-based Advanced Aerodynamics and Structures Inc. (AASI)–which on March 19 acquired Mooney–recently told AIN, “This is the biggest price reduction in the history of general aviation–no exceptions.” Mooney Aerospace began taking orders after announcing the price reductions. “We’ve been averaging 40 strong inquiries a day, and we now have 200 active prospects,” Norris said.
He said list prices on the three current Mooney models are being slashed an average of 20 percent. That translates to a reduction of the top-of-the-line Bravo 2’s $505,000 tag to $399,950; from $445,000 to $349,950 for the Ovation 2; and $299,950 for the Eagle 2, down from $360,000. Reviving the production of Mooneys and lowering prices–without deleting equipment–is the opening move in Mooney Aerospace’s strategy to expand business aviation downward back into the piston singles and light twins.
