ShAirForce ups the marketing ante | Aviation International News

Charter & Fractional

ShAirForce ups the marketing ante

New York City-based ShAirForce LLC continues to move forward with its plan to become the world’s first fractional operator to offer its clients premium-cla

By David A. Lombardo • Contributor

April 14, 2008

New York City-based ShAirForce LLC continues to move forward with its plan to become the world’s first fractional operator to offer its clients premium-class-only aircraft with daily nonstop service between high-demand domestic and international city pairs. The company recently released its Web site address (www.ShAirForce.com) and toll-free number, (866) Go-ShAir. The site went online one day after ShAirForce signed a long-term agreement with Piedmont Aviation Services to operate its fleet of new 36-passenger BBJ2s on Piedmont’s Pace Airlines’ Part 121 certificate. The contract calls for Pace to operate and maintain the fleet.

According to ShAirForce’s president Art Brown, the fractional will provide luxury transportation for the employees and guests of several corporations. Those passengers will fly together on large-cabin private jets while paying up to 98 percent less than fractional ownership or private charter programs on a passenger flight-hour cost basis, ShAirForce claims.

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