Very light jet. Super-midsize. Ultra-long-range. Bizliner. These are just some of the colorful names that marketers, analysts and aviation journalists have dreamed up in an attempt to pigeon hole a variety of business jets into more or less clear-cut market niches. But who gets to decide which category best suits a specific aircraft model? And where do the cutoffs lie?
Marketers, of course, tend to emphasize a product’s best attributes, perhaps explaining why we have “very light jets” and not “small slow jets.” Analysts and market forecasters must be able to compare like models, and so they’re more likely to focus on groupings by selling price than range or cabin size. Journalists strive for accuracy and simplicity, but with so much fragmentation in the market and a blurring of the traditional lines, classifying the crop of available business jets has become harder than ever.
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