Charter & Fractional
Cultural attitudes yield distinct air-taxi models
As more very light jets are delivered, a clearer picture emerges of how VLJ air-taxi firms throughout the world will operate these new small jets.

As more very light jets are delivered, a clearer picture emerges of how VLJ air-taxi firms throughout the world will operate these new small jets. While U.S.-based DayJet and Earthjet are using an on-demand, per-seat model, the majority of
VLJ air taxis will offer whole aircraft on demand, Etirc Aviation managing director Dr. Matthijs de Haan told attendees at the International Air Taxi Convention held in Hollywood, Fla., in late January.

This will be amplified in Europe, said London Executive Aviation CEO Patrick Margetson-Rushmore, since European customers generally prefer not to share the cabin of a small aircraft with strangers. De Haan echoed that sentiment, saying that the majority of VLJ air-taxi operators will offer whole aircraft on demand, while only “some will be per-seat business airlines and few will be on-demand, per-seat operators.”