Signature is in the process of developing a new national pricing strategy to replace its current Prime Rate program. The new program, scheduled to be introduced in April, is designed to generate more individual “face time” with the chain’s widely varied client base. As part of the reorganization, company management has been streamlined, with two newly titled regional sales vice presidents splitting the 44 Signature locations nationwide. Eleven selected site managers have been promoted, each being given local regional responsibility for two or three other nearby FBOs.
The existing customer-relations department will remain intact under v-p Mary Miller and will also be responsible for participation at trade shows and other public events. Longtime Signature executive Sy Farmer has been designated director of overall operations. David Vaughn is the new eastern sales v-p, based at company headquarters in Orlando, Fla.; and John Hagel, formerly of Raytheon Aircraft Services, is the new western sales v-p, based in Dallas.
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