The secret To his sucess | Aviation International News

Charter & Fractional

The secret To his sucess

When Kenny Dichter and a buddy from college first had the idea for Marquis Jet, the travel card program that sells time aboard NetJets business jets in 25-

By AIN Staff • AIN Staff

September 20, 2007

When Kenny Dichter and a buddy from college first had the idea for Marquis Jet, the travel card program that sells time aboard NetJets business jets in 25-hour increments, “We had a vision that this business could be a very big one,” he said.
But the pair didn’t exactly have aviation flowing in their veins, as they say, making Marquis Jet’s overnight success story all the
more intriguing.

Dichter got his entrepreneurial start while attending the University of Wisconsin-Madison, launching an on-campus retail store that sold U of W shirts, jackets and hats. While still in college, he dreamed up a way to increase ticket sales for the school’s basketball program by creating an event called Late Night with the Badgers with sports personality Dick Vitale as host. After college and before getting into the aviation business with Marquis Jet, Dichter and friend Jesse Itzler founded Alphabet City, a sports-compilation CD company that they sold to SFX Entertainment in 1998.

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