While this year’s convention marks NBAA’s 60th anniversary, the organization has another reason to celebrate as membership approaches record levels thanks to a concerted effort to increase the rolls over the last year and a half.
Perhaps it’s a “circling the wagons” response to recent attacks on business aviation from the airline industry, but NBAA has experienced a 40-percent increase in membership, according to Connie Penne, the organization’s vice president for membership marketing. “For us, we think [the airline attacks] are the biggest threat to business aviation in a long, long time,” Penne told NBAA Convention News. “We’ll never be able to match the airlines in terms of what they have to spend on their advocacy efforts and on their commercials, but we would like to be able to contribute in at least an intelligent way to try to get the message out.” NBAA today lists more than 7,000 companies as members.
