Education is key to executive helo market | Aviation International News

Education is key to executive helo market

The market for executive/VIP helicopters is growing, according to Eurocopter representatives here at EBACE, but the biggest challenge to sales is still cul

By AIN Staff • AIN Staff

May 23, 2007

The market for executive/VIP helicopters is growing, according to Eurocopter representatives here at EBACE, but the biggest challenge to sales is still cultural.

“We must first educate the market that the executive helicopter does not replace the business jet, but rather complements it,” said Dominique Orbec, Eurocopter vice president of marketing. “If a traveler gains two hours by flying on a business jet from Paris to New York, but loses that two hours at both ends getting to and from the airport because of traffic on the ground, what’s the point? With a helicopter, that time can be saved.”

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