European charter programs vie for market dominance | Aviation International News

Charter & Fractional

European charter programs vie for market dominance

Block charter has evolved as the primary alternative to fractional ownership in Europe, with providers continuously vying to offer greater flexibility and

By Charles Alcock • Managing Editor

May 9, 2007

Block charter has evolved as the primary alternative to fractional ownership in Europe, with providers continuously vying to offer greater flexibility and value. Operators and brokers are now competing to find new incentives to influence customers to abandon airlines in favor of charter services.

Just last month, France’s Aviaxess introduced its Aviacard as a frequent flyer program to reward clients who use its helicopter fleet (for which it offers block charter rates) or who book fixed-wing charters through its flight brokering division. Customers are rewarded for their loyalty with complimentary hotel accommodation, invitations to movie previews, valet services and Breitling watches.

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