In the Works: Cirrus The-Jet | Aviation International News

In the Works: Cirrus The-Jet

Early adopters who plunked down $100,000 for a position on the Cirrus jet assembly line got to participate in a clever Cirrus marketing campaign that is dr

By Matt Thurber • Editor-in-Chief

April 30, 2007

Early adopters who plunked down $100,000 for a position on the Cirrus jet assembly line got to participate in a clever Cirrus marketing campaign that is drip-feeding tantalizing details about the jet.

After receiving two initial packages with The-Jet clues, the future owners of Cirrus’ single-engine jet received a handsome framed piece of gray metal with a 10- by 8-inch box outlined in the center of the metal. Underneath the box are the words “The-Jet by Cirrus.” What to do with this frame became clear when the future owner opened the rest of the package, which included six magnetic puzzle pieces that fit into part of the outlined box in the frame.

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