Bookajet International, the UK executive charter operator that rose from the ashes of bankrupt Chauffair, is now hiring pilots, mechanics, sales and support staff as it seeks to expand its business from a new base at Southampton Airport. Last month the company relocated from Farnborough Airport into the former Signature Aircraft Engineering facility at the south coast of England airport.
The year-old operator’s business plan is based largely on attracting a new breed of European private aircraft user, many of them second-tier executives for whom the decision to charter a jet has to be strictly justified in terms of pure cost effectiveness. According to marketing and sales director Christian Rooney, even the firm’s utilitarian name is part of Bookajet’s strategy to demystify business aviation, stripping out all the snobbish and ego-driven connotations that it still has–at least in Europe.
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