Movers & Shakers: BBJ begins its next 'wild ride' | Aviation International News

Movers & Shakers: BBJ begins its next 'wild ride'

Sales expectations were modest when Boeing formed its business jet unit in 1996 to market an executive/VIP version of the company’s Next Generation 737-700

By AIN Staff • AIN Staff

November 13, 2006

Sales expectations were modest when Boeing formed its business jet unit in 1996 to market an executive/VIP version of the company’s Next Generation 737-700. The mild ride that many anticipated turned out to be “a wild ride” in the words of the division’s first president, the late Borge Boeskov.

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