Norwegian Air Shuttle Founder Launches Low-Cost Airline | Aviation International News

Norwegian Air Shuttle Founder Launches Low-Cost Airline

New long-haul, low-cost carrier Norse Atlantic Airways plans to launch flights between Europe and the U.S. in December using Boeing 787s.

Norse Atlantic Airways founder and CEO Bjørn Tore Larsen is adding more Boeing 787s to the carrier's leased fleet. (Photo: Norse Atlantic Airways)

By Cathy Buyck • Contributor - Europe

August 2, 2021

Bjørn Kjos, who founded Norwegian Air Shuttle, has not lost confidence in the long-haul low-cost business model despite his former venture being stripped down to a small, short-haul airline as it struggled to overcome a too-rapid expansion, too much debt, and the Covid-19 pandemic.

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