Norwegian Air Founder Bjørn Kjos Launches New Long-Haul LCC | Aviation International News

Norwegian Air Founder Bjørn Kjos Launches New Long-Haul LCC

Norse Atlantic Airways plans to launch flights between Europe and the U.S. in December using Boeing 787s.

Norwegian Air Shuttle founder Bjørn Kjos is a 15-percent investor in Norse Atlantic Airways. (Photo: Norwegian Air Shuttle)

By Cathy Buyck • Contributor - Europe

March 15, 2021

Norwegian Air Shuttle founder Bjørn Kjos has not lost confidence in the long-haul low-cost business model despite his former venture’s retreat to a small, short-haul airline as it struggled to overcome a too-rapid expansion, too much debt, and Covid-19. Kjos, 74, on Monday emerged as a 15 percent investor in Norse Atlantic Airways, a new Oslo-based airline that will offer low-cost transatlantic services later this year, along with other former Norwegian Air Shuttle executives, including Bjørn Kise.

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