Europe’s strong focus on climate change will drive airlines to continue to renew their fleets with more efficient airplanes and, while environmental sustainability will remain a top priority, the “flygskam” or “flight shame” movement has not engulfed all parts of the region, assessed Boeing Commercial Airplanes vice president of marketing Randy Tinseth. Speaking in Brussels during the OEM’s recent market outlook briefing to stakeholders, Tinseth stressed that in emerging Europe—and in other developing economies across the world— “flight pride” still prevails among a growing middle class. “There are no homogenous views on flight shame. It is a broad and diverse world,” he said, adding that he sees no reason for shame in what the industry has achieved. Air transport is a catalyst of globalization and supports 3.6 percent of world GDP and 67 million jobs, he said, adding that airlines produce 80 percent of their carbon on routes where no other mode of transport is available.
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