Airlines
Kjos Contends Low-cost Long-haul has ‘Great Future’
Norwegian Air to unlock partnerships and pursue restructuring, led by newly appointed CEO Jacob Schram.
Confident in the low-cost long-haul business model, Norwegian Air Shuttle has plans to become part of a large, as yet undisclosed, entity. (Photo: Norwegian Air Shuttle)
Confident in the low-cost long-haul business model, Norwegian Air Shuttle has plans to become part of a large, as yet undisclosed, entity. (Photo: Norwegian Air Shuttle)

Bjorn Kjos, president and founder of Norwegian Air Shuttle, remains confident in the low-cost long-haul business model despite the company’s current financial difficulties and the bankruptcy of several of its competitors, such as Primera Air and Iceland’s Wow. “We see a great future in low-cost long-haul,” he said at the IATA Wings of Change Europe conference, noting that Norwegian in 2018 became the largest non-North American airline to serve the New York and New Jersey area—ahead of all other European carriers—only five years after launching long-haul flights.


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