Standalone Long-haul Low-cost Carrier Model Remains Challenging: ICF
The newest generation Airbus and Boeing narrowbodies do create opportunities for the segment

JetBlue Airways is planning to launch services from its Boston and New York hubs to London notwithstanding recent examples that prove that entering the transatlantic market as an independent and low-cost carrier is not a walk in the park—and financially a hard battle to win. Norwegian Air Shuttle is in the midst of a comprehensive restructuring and both Primera Air and Wow Air collapsed. Wow filed for bankruptcy in March after months of financial struggle and two failed merger attempts with its larger rival Icelandair. A potential rescue operation by Indigo Partners also came to nothing.