Airlines
Air France-KLM Further Consolidates Airline Brands
The group abandons Hop! brand and livery to integrate it into Air France.

Following the lead of its Dutch sister airline KLM, Air France will add its own brand to the regional fleet and services currently marketed as Hop!. KLM Cityhopper operates all of KLM’s regional services and the KLM brand and colors prominently appear on its aircraft. The move comes just weeks after the Franco-Dutch group’s new CEO Ben Smith decided to ditch the Joon sub-brand from Air France’s portfolio after concluding that element of its marketing strategy confused customers, employees, markets, and investors.