Icelandair-Wow Marriage To Challenge Conventional Wisdom | Aviation International News

Icelandair-Wow Marriage To Challenge Conventional Wisdom

A leading industry analyst warns of the challenges of operating as a stand-alone, long-haul LCC.

By Cathy Buyck • Contributor - Europe

November 13, 2018

The proposed tie-up of Icelandair with Icelandic competitor Wow Air could prove a “very smart growth move” as a means for the combination to provide seats more cheaply and segment the market further, according to airline industry analysts. Some, however, caution against underestimating the challenges of operating as a stand-alone, long-haul LCC over secondary hubs, particularly in the transatlantic market.

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