Airlines
South Korean LCCs Aspire To Long-haul Overseas Routes
To compete in a crowded market they are also emphasizing product differentiation.
Jeju Air has plans to add eight aircraft to secure a larger share of the market and is modifying its loyalty program to attract customers, as it faces competition from other South Korean LCCs. (Photo: Mainbayer Badarch)
Jeju Air has plans to add eight aircraft to secure a larger share of the market and is modifying its loyalty program to attract customers, as it faces competition from other South Korean LCCs. (Photo: Mainbayer Badarch)

South Korean low-cost carriers (LCCs) have grown quickly over the last seven years. In 2011 they accounted for 4.3 percent of international flights and have increased that number to more than 20 percent. Currently, six LCCs operate with a fleet of 125 aircraft.