Embraer Yielding Handsome Returns from Asian Investment
China Southern Airlines now operates 20 Embraer E190s.
China Southern Airlines now operates 20 Embraer E190s.

For Brazil’s Embraer, a lot has changed in the 13 years since it first laid brick and mortar in Asia. The world’s major airframe makers now consider China, for example, the second biggest market for airliners in the world, and Embraer’s establishment, first, of an office in Beijing, and later, of a joint venture to build ERJ 145 regional jets in Harbin has proved prescient. Also operating an office in Singapore, Embraer has spread its influence throughout the Pacific Rim in relatively short order, nimbly adapting its modus operandi to the needs of its customers and commercial partners in the region. In China, for example, the Harbin factory now builds Legacy business jets for a domestic market that has quickly developed into one of the world’s most promising.