El Al Unveils New Low-Fare Brand | Aviation International News

El Al Unveils New Low-Fare Brand

El Al’s new low-fare brand, Up, will begin operations in March to five European destinations. (Image: El Al Israel Airlines)

December 9, 2013

Facing the prospect of increasing competition from European carriers, El Al Israel Airlines plans to launch a new low-fare brand named Up next March. Up will start by offering one-way introductory fares of $69 for departures from Israel to Prague and Budapest; and $99 to Berlin, Kiev and Larnaca, Cyprus.

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