Boeing Regional Support Could Pay-Back with Sales
Student interns from the UAE visit Seattle during delivery of a Boeing 777 to Emirates Airline, as part of Boeing’s capstone college-level programs.
Student interns from the UAE visit Seattle during delivery of a Boeing 777 to Emirates Airline, as part of Boeing’s capstone college-level programs.

Business success anywhere in the world can often depend on a company’s willingness to serve local interests as much as on its ability to offer a good-quality product at a fair price. In the Middle East, perhaps more than elsewhere, a company’s product offerings best come with a readiness to help build a foundation for industrial and societal development. Boeing learned that lesson the hard way, as its past tendency to simply “parachute in” for sales resulted in some lackluster results over the years, particularly in the commercial realm. During the past five years, however, Boeing has worked hard to earn a reputation for good corporate citizenship in the region, and its effort has begun paying dividends, both in good will and commercial airplane sales.