New Virgin Atlantic Boss Set To Challenge BA/American
Virgin Atlantic Airways hopes to reinvigorate its business through a new alliance with Delta Air Lines. (Photo: Virgin Atlantic)
Virgin Atlantic Airways hopes to reinvigorate its business through a new alliance with Delta Air Lines. (Photo: Virgin Atlantic)

In seeking to consummate its proposed strategic alliance with Delta Air Lines, Virgin Atlantic Airways aims to head off the challenge posed by the formidable pairing of British Airways and American Airlines. So who did Virgin chairman Sir Richard Branson recruit to succeed retiring CEO Steve Ridgway? Why, naturally, a senior American Airlines executive in the shape of senior vice president for customers Craig Kreeger, who assumes his new role from February 1.