Branson to BA: ‘I’m Not Going Anywhere’
The Virgin Atlantic brand will continue to feature prominently in the transatlantic air transport business following Delta Air Lines’ purchase of 49 percent of the UK carrier, insists Virgin Group boss Richard Branson. (Photo: Airbus)
The Virgin Atlantic brand will continue to feature prominently in the transatlantic air transport business following Delta Air Lines’ purchase of 49 percent of the UK carrier, insists Virgin Group boss Richard Branson. (Photo: Airbus)

Virgin Group boss Richard Branson insists that Virgin Atlantic’s brand will remain intact well into the future following Delta Air Lines’ planned purchase of Singapore Airlines’ 49-percent stake in the UK carrier. “First of all, ignore the press speculation, the British Airways speculation,” said Branson via a video feed from his Caribbean retreat on Necker Island during last week’s announcement. “I’m not going anywhere.”