Baboo retools amid the financial crunch
Swiss regional airline Baboo is consolidating activities following a hectic 18 months in which the carrier appointed new management, adopted a new brand an

Swiss regional airline Baboo is consolidating activities following a hectic 18 months in which the carrier appointed new management, adopted a new brand and introduced jet equipment while accommodating volatile fuel prices and the recession. As such, it provides an example of the flexibility a nimble-footed small airline can bring to the marketplace.

The consolidation plan doesn’t mean that the Geneva-based airline, which remains formally registered under its original brand name FlyBaboo, has lost its dynamism. Having dropped plans to add three more Embraer E190 regional jets ordered by its owner, Lebanese M1 Group’s M1 Commercial Jets division, it continues working to increase sales efficiency and use of its five-strong fleet, according to chief executive Jacques Bankir.