New United Arab Emirates low-cost carrier FlyDubai kicked off firm order announcements at this year’s Farnborough International yesterday morning with a $4 billion purchase of 50 CFM56-7B-powered Boeing 737-800s. It also plans to lease an additional four machines from Babcock & Brown Aircraft Management. Under the terms of the contract, FlyDubai may convert orders for the aircraft to 737-900ERs.
Rather than appear to emulate other established LCCs, FlyDubai chairman Sheikh Ahmed bin Saeed al-Maktoum said the airline would follow its own business model, using a plan Boeing chairman, president and chief executive Jim McNerney described only as “innovative.” It will offer direct flights only, with no interlining or connectivity, from Jebel Ali.
Targeted passengers, including both business and leisure travelers, will have the option to pay for services such as checked or excess baggage, food and ticket flexibility. FlyDubai plans to offer flexible hotel, car hire, insurance and visa services.
The new LCC is currently recruiting staff. “Our core business is providing no-frills flights to and from Dubai, itself a brand synonymous with excellence, reliability and an international, pro-business approach,” according to Sheikh Ahmed.
