British European is now Flybe, and has a new yield strategy
To fly BE or to Flybe is the question that may confuse UK regional airline passengers, since British European Airlines announced on July 18 its plans to re
To fly BE or to Flybe is the question that may confuse UK regional airline passengers, since British European Airlines announced on July 18 its plans to rebrand its services. With directors struggling to resuscitate BE during a third year of losses, the airline has changed livery, adopted “Flybe” (from its www.flybe.com Web address) as a corporate identity, abolished overbooking and announced reduced fares intended to tempt traffic away from low-fare carriers.
As it introduces “deeply discounted” one-way fares from £29 ($44) and late-booking £50 ($75) round-trip fares (available 12 hr or less before takeoff), Flybe said it is “the first scheduled airline” to abandon overbooking.
