US Airways’ campaign to reverse its course toward financial ruin began exactly where new CEO David Siegel promised last month, as the company confirmed its intention to proceed with a series of initiatives aimed at developing its competitive position in the regional airline segment. Perhaps most significantly, it confirmed its plans to reactivate the operations of its idle Potomac Air subsidiary under the name MidAtlantic Airways. According to current plans, the division will operate out of US Airways’ Pittsburgh hub with a fleet of regional jets, starting sometime this fall.
Just four days after the MidAtlantic announcement, on June 3, US Airways launched a plan to enter marketing relationships with three Caribbean regional carriers: Caribbean Star, Nevis Express and Winair. Set to start on July 15 with code-share flights by Nevis Express linking San Juan, Puerto Rico, with St. Kitts and Nevis, the so-called “Go Caribbean” campaign will add service to 14 islands from four of US Airways’ Caribbean destinations.
