Asia’s low-fare upstarts launch airline revolution
Asia accounts for 25 percent of the world’s air traffic, a figure expected to grow to more than 30 percent in three years, largely thanks to the proliferat

Asia accounts for 25 percent of the world’s air traffic, a figure expected to grow to more than 30 percent in three years, largely thanks to the proliferation of low-cost carriers. With cheap fares, easy online bookings and direct connections to previously sleepy backwaters, budget carriers are bringing air travel to the masses in this part of the world.

The emergence of these upstarts has forced incumbent legacy carriers to offer better and more competitive products. The net effect of all this has been a huge surge in demand for air travel in Asia over the past five years, fueling the ambitions of low-cost carriers.