Innovation Infects AgustaWestland Trio | Aviation International News

Innovation Infects AgustaWestland Trio

Robert Farnese, AgustaWestland, market positioning and promotion manager

By AIN Staff • AIN Staff

June 20, 2013

Innovation at AgustaWestland, according to Robert Farnese, company market positioning and promotion manager, comprises two elements. “First, you need to have an idea that works,” he told a Paris Air Show audience on Tuesday. “Second, you have to execute that idea.” He then added a caveat: “You must also master the present and have a vision for the future.”

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