Paris Air Show Pledges B-to-B Smartphone App For 2013

Paris Air Show organizers are promising an improved experience for visitors and exhibitors at next year’s event (June 17-23). There will be a new smartphone app to help visitors, and road and pedestrian access is being rethought, although showgoers should not expect Le Bourget’s infamous traffic jams to miraculously disappear.

The famous show is organized by SIAE, a wholly-owned subsidiary of French aerospace industry association Gifas (Hall 1 Stand A15). The company is expecting about as many exhibitors as in 2011–around 2,100.