Cobham Satcom Appoints First Sales Director for China

Cobham Satcom (Booth M87) recently appointed Jianmin Cui to the new role of regional sales director for China with its aeronautical sales team. The Denmark-based satellite communications specialist sees strong prospects for growth in China’s general aviation market; the Shanghai-based sales executive will also focus on the air transport sector. The group’s main product is the Aviator SwiftBroadband series of communications systems.

Cui is joining Cobham Satcom from Honeywell, where he was a technical sales manager for avionics systems and had a lot of contact with airlines in China. He graduated from the China Civil Aviation University in Tianjin in 1985 and worked as a process engineer for maintenance provider Ameco before serving in various roles with Hainan Airlines. He completed his MBA in 2004 before joining Rockwell Collins as a regional sales manager.