Helicopter Buyers Will Focus More on Cost, Says Analyst

Analyst Brian Foley predicts new and used helicopter sales will continue their upward trend. But he also said the purchase justification process will require more detailed research as various market segments exercise increasing cost scrutiny.

Foley predicts that this will lengthen the traditional sales cycle, forcing smart sellers and buyers to “plan further ahead.” Foley sees an increased focus on value including the ability to demonstrate decreased costs, increased revenue and additional utility. Maintaining future sales growth will hinge on “the manufacturers’ ability to help customers with all the necessary information and justification needed to make their numbers work,” Foley said.

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