Eurocopter’s focus is on cash conservation
Eurocopter CEO Lutz Bertling rebuffed concerns about how his company would fare in the face of the ongoing global economic crisis by stressing the company’

Eurocopter CEO Lutz Bertling rebuffed concerns about how his company would fare in the face of the ongoing global economic crisis by stressing the company’s market dominance and its commitment to conserving euros. “Cash is king,” he said, adding that Eurocopter has improved its cash position and dramatically reduced production lead times–by 35 percent–over the last year and that the company has “exceeded our efficiency goals.”  

Bertling opened a news conference here yesterday by taking a direct shot at competitor Bell Helicopter, whose sale continues to be rumored due to the financial difficulties of its parent company, Textron. “Eurocopter is not for sale,” he joked.

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