For Agusta, ‘Versace’ is Italian for ‘exclusive’
AgustaWestland (Booth No.

AgustaWestland (Booth No. 3039) unveiled its exclusive AW139 Versace interior Sunday, but the Italian OEM was quick to point out that it did not expand its line of exclusive interiors and layouts for money or profit.

According to Renzo Lunardi, senior v-p of the company’s commercial business unit, AgustaWestland wanted to offer its customers a product that would inspire and create emotion. “The objective is not to make money, because this is not a commercial product,” Lunardi told HAI Convention News. “This is an artistic product. This is a unique product.”

Loading…